midcal

Precision dredging solutions for a sustainable future

MidCal Dredging is a premier dredging company specializing in a wide range of marine and environmental services. The objective of this project is to create a cohesive and professional brand identity that reflects the company’s expertise, reliability, and commitment to environmental stewardship. This branding initiative includes the development of a new logo, website, signage, social media presence, and promotional videos

Logo of Midcal with a stylized eye showing an eye chart and a swoosh, blue and tan colors.

midcal dredge

  • 1. Develop a distinctive logo that embodies the company’s core services and values.

    2. Create an informative and visually appealing website that showcases MidCal Dredging’s projects, services, and industry expertise.

    3. Design effective signage for job sites and corporate locations to enhance brand visibility.

    4. Establish a strong social media presence to engage with current and potential clients and industry stakeholders.

    5. Produce high-quality videos that highlight service offerings, showcase completed projects, and communicate the company’s mission and values

  • - "Precision dredging solutions for a sustainable future."

    - "Your trusted partner in marine construction and environmental services."

    - "Expertise and reliability you can count on

  • - Logo: A modern and bold logo that incorporates marine elements, such as water waves or dredging equipment, to create a memorable and recognizable brand mark.

    - Color Palette: A professional color scheme featuring deep blues and greens to represent water and environmental focus, complemented by earthy tones that signify reliability and connection to the land.

    - Typography: Strong, clean fonts that convey professionalism, trust, and clarity

  • 1. Logo Design

    2. Website Development (responsive design, project portfolio, service descriptions)

    3. Signage Design (for job sites and corporate locations)

    4. Social Media Strategy and Content Creation (including posts, graphics, and engagement plan)

    5. Video Production (introducing the company, showcasing projects, and client testimonials

Large truck trailer advertising Midcal Dredging Inc with a logo of a crane bucket and water, listing services like hydraulic dredging, mechanical dewatering, deep water dredging, and environmental restoration, in an industrial setting.
Two people installing a large banner on the side of a truck inside a warehouse. One person is on a ladder, smoothing the banner, while the other adjusts it at the top.
Homepage of Midcal Dredging Inc. showcasing a waterfront with dredging equipment and industrial buildings. Text indicates they offer mobile dredging and dewatering solutions.
A digital presentation slide showing featured services related to water and construction projects, including dredging, dewatering, HDPE liner repair, long reach excavating, and materials handling, with images of these services.
Three informational posters for MIDCAL DREDGING INC. services: dredging, long reach excavating, and HDPE liner repair, with descriptions and images of each service.

Conclusion:  

The branding initiative for MidCal Dredging is a strategic effort to establish a strong and professional presence in the dredging industry. This creative brief outlines a clear direction for the branding efforts to align with the company’s vision and effectively engage the target audience, ultimately driving growth and success for MidCal Dredging.