VPO

PERFORMANCE

Drive Harder With Total Confidence

VPO was founded by automotive enthusiasts who were tired of the disconnect. We saw a market where owners would invest thousands in performance parts, yet were forced to pour a generic, mass-market oil into their high-end engines. It didn't make sense. We knew there had to be a better, more strategic way. That's why we created the Liquid Boost™ Vitalizer system—to give serious optimizers the precision-matched protection their investments deserve.

VISIT WEBSITE
Logo for V2 Performance Oils featuring stylized V and 2, with the text "Performance Oils" below.
Logo of Valor with a speedometer needle in the letter O.
Guarantee badge with a stylized checkmark and a sun symbol beneath the word 'guarantee' on a black background.
Collection of automotive fuel additives and performance enhancement liquids in various bottles, including liquid boost and street VQ oil ventilator.

VPO PERFORMANCE OIL

Two bottles of engine oil, one labeled 'Liquid Boost' and the other unmarked, with a splash of golden oil and comparison text indicating 'Generic Oil' versus 'Specialized Vitalizers'.

  • 1. Develop a distinctive logo that embodies the company’s core services and values.

    2. Create an informative and visually appealing website that showcases VPO’s products, and industry expertise.

    3. Design effective labels, boxes and merch for to enhance brand visibility.

    4. Establish a strong social media presence to engage with current and potential customers

    5. Produce high-quality videos that highlight the product influence, showcase new products, and communicate the company’s mission and passion.

    • Drive Harder With Total Confidence

    • Why Your "High-Performance" Oil Is A Generic Compromise

    • Built for optimizers, by optimizers

  • - Logo: A modern and bold logo that incorporates passion, knowledge with a memorable and recognizable brand mark.

    - Color Palette: A professional color scheme featuring deep blues and greens to hot oranges that represent the car lifestyle, car passionate individuals.

    - Typography: Strong, clean fonts that convey professionalism, trust, and clarity

  • 1. Logo Design

    2. Website Development (responsive design, project portfolio, service descriptions)

    3. Label & box Design

    4. Social Media Strategy and Content Creation (including posts, graphics, and engagement plan)

    5. Video Production (introducing the company, showcasing products, client testimonials and the auto lifestyle.

A collection of car performance products including liquid boost fuel additives, a black hoodie and cap, a badge with a skull and clock design, all featuring the phrase "Get Boosted" in pink text.

Conclusion:  

The branding initiative for MidCal Dredging is a strategic effort to establish a strong and professional presence in the dredging industry. This creative brief outlines a clear direction for the branding efforts to align with the company’s vision and effectively engage the target audience, ultimately driving growth and success for MidCal Dredging.

V2U Performance Oils logo in black and white.

SALES SHEETS

V2U Performance Oils logo with stylized V and the text 'PERFORMANCE OILS' beneath.

online info cards